シーガーの雑記帳 
Hi, this is Seager.
Today I’d like to explain how to play Coffee inc 2, a game I’m really into.
The Japanese articles have been very well received, and we receive a certain amount of hits every month.
We also receive hits from English-speaking countries, so we will post English versions of the articles. Please note that we use Google Translate, so please excuse any minor grammatical errors.
When I was playing the game, I couldn’t find a guide online, so I decided to write an article about it myself.
The guide contains a lot of my own views, but using the method I’ll describe, I was able to progress through even the “highest difficulty” level without any problems, so I definitely recommend it for reference.
Let’s take a look.
① Difficulty setting
Beginners should start with the beginner level. If you have no problem with the beginner level, you can move on to the highest level.
Start with 5 competitors and 88M in capital. *Basically, this article is in Japanese yen
There are various differences in difficulty, but the biggest difference is the strength of the competing coffee shops.
In the beginner level, competitors go bankrupt quite frequently, but in the highest level, far from going bankrupt, they monopolize various cities…
② Opening a store
First, open a store. Any city is fine, but I always start in San Francisco (because there are a variety of institutions such as investment banks).
The following five points are important when opening a store.
① The exterior can be the cheapest
The exterior does not affect the number of customers, so the exterior can be the cheapest.
② Get a coffee maker with good performance
On the other hand, coffee makers directly affect the store’s sales, so get one with good performance.
③ Choose a location with traffic of 10,000 people/day or more
Traffic also directly affects the store’s sales, so be sure to choose carefully.
④ Do not open a store near your own store as much as possible
Avoid opening a store near your own store. There is no point in cannibalizing each other’s sales.
⑤ Store manager should focus on product management ability
It would be great if all abilities were at MAX, but if that’s the case, store openings will not progress easily, so first of all, actively hire a store manager with high product management ability.
Basically, product management and store locations are the key aspects of this game.
※In this image, the purple mark is our store. It’s a little close, but there’s a lot of traffic, so we’re just barely able to open a store there.
③ Switching coffee beans
The beginning of this game is honestly a “coffee bean game”.
Coffee beans have a surprisingly direct effect on the store’s income and expenditure.
Visit the blend shop and switch to coffee beans with good cost performance at any given time.
It is important to choose coffee beans that are cheap and have a relatively large pentagon of performance.
Select coffee beans → Increase store profitability → Selected coffee beans rise in price → Decrease store profitability → Select coffee beans
In the beginning, it is a hassle to fly around to each city looking for coffee beans, but don’t worry, from the middle of the game onwards, you can easily manage your coffee beans by placing a product development department in your office.
④ Obtain a loan from a bank
As you open more stores, obtain a loan from a bank.
Check the news after the end of each week, choose a city with low interest rates, and borrow from a bank in that city.
Ideally, Standard Bank (the bank in green) is preferable because it is easy to pass the screening and has low interest rates, but if they don’t have one, you can compromise and choose the bank with the lowest interest rate in that city.
As we will explain later, obtaining a loan from a bank is a must for listing, so borrow only to the extent that your cash flow does not become negative.
⑤ Rent an office
Once you start earning a stable income, rent an office. First, I recommend renting an office with low rent and setting up a human resources department.
Having a human resources department makes store management much easier. Specifically, if the store manager quits, you can hire a new manager from the office.
If things go smoothly and you have more financial leeway than you expected, you can also set up a board of directors and hire a COO (Chief Operating Officer).
By entrusting store management to the COO, you can automatically rehire store managers and resolve customer issues.
I often played this way because it allows you to play the game comfortably.
⑥ Expand to other cities
Once you start to make some money in the first city, expand to other cities.
If you spend too much time on steps ① to ⑤, your competitors will monopolize other cities, so I recommend expanding to other cities even if it’s a bit of a rush.
A good guide to leaving your first city is when there are no more locations with traffic of more than 10,000 people/day.
The steps to expand to other cities are as follows.
① First, rent a cheap office.
I feel that setting up a branch office will increase your name recognition in that city and make it easier to increase sales.
*I don’t have accurate information on this point, but I’ve included it here because the smoothness of expanding to other cities differed depending on whether you open a branch office or not.
② Open a store
Proceed with opening a store with the same mindset as in the first city.
Depending on the competitive situation, opening a store may not always be successful, so use the human resources department to check store revenues from time to time.
If there are stores that are continuing to make a loss, feel free to close them. In this game, it is also important to streamline unprofitable stores.
⑦ Listing
If you proceed in this way, you should be able to see the possibility of listing.
The most difficult part is the condition of issuing 300,000 shares, but this can be achieved by paying off the bank loan several times,
so if you have taken steps ① to ⑥ above, you should be able to meet the condition naturally.
If you have not met the condition, try taking out additional short-term loans from the bank and proceed until you have paid off the loans.
⑧ Public offering
If you are successful in listing, try a public offering.
Roughly speaking, a public offering is when you issue shares to general investors and receive funds in return.
The stock price will fall as new shares are issued and the number of issued shares increases, but in this game it is the easiest way to raise funds.
However, an increase in the number of shares means an increase in quarterly dividends, so rather than blindly offering a public offering, work backwards from the amount needed and offer a public offering.
*It’s also a good idea to appoint a PR department and CMO (Chief Marketing Officer) at this point to focus on PR activities.
⑨´ Real estate purchase (paid content)
Accelerate store openings with funds from public offerings, and if you have spare cash on hand, purchase real estate.
It’s fine to start with cheap properties.
By owning real estate, you will receive a stable monthly rent. With rent, your cash flow will tend to be positive, and your business performance will be stable.
Purchase real estate → Rent income → Stable business performance → Rising stock price → Public offering → Purchase real estate
If you can get into this loop, you can easily clear even the most difficult level.
There is no problem in entrusting the management of the real estate to the CFO (Chief Financial Officer) you hired when you went public.
*I haven’t done anything particularly special, but having real estate assets stabilizes our business performance.
⑨´IPO (initial public offering) stock investment
News articles are displayed every week, so if there is a new company listed, don’t miss the news.
There are many different companies in this game, but if the stock price at the time of the IPO is three digits, it will generally rise afterwards, so invest aggressively.
If you succeed in holding a lot of unrealized profits, you can sell it, or wait for it to be acquired by another company.
If the IPO company is acquired by another company, a premium (an amount added to the acquisition price based on the company’s brand power and technical power) will be added to the market capitalization, so shareholders will benefit greatly.
Use the funds you earn from IPO stock investment aggressively for real estate and new store openings.
⑨´ Venture investment
I also recommend venture investment. This is not as smooth as IPO stock investment, but if you are patient and continue investing and are successful, you can get a return that exceeds IPO stock investment, so it is highly recommended.
There is no particular way to choose a venture company (I think it’s mostly a game of luck).
I guess you just need to choose one with a large pentagonal graph.
People who are involved in venture investment for work may have their own way of choosing. I would like to know about that.
※If you persevere, you can earn huge profits like this. By this time, you may not even think about coffee shops anymore…
⑩Winning Run
If the above steps go smoothly, the coffee shop should be stable, so you can try various ways to play, such as buying a sports team and aiming for a higher ranking.
Lastly,
This article will be updated as additional information becomes available.
Therefore, if you have any questions or find any mistakes, please feel free to comment.
That’s all.
